Restricted goods and services
Last Updated:
March 20, 2025
Policy rationale
To encourage safety and deter potentially harmful activities, we prohibit attempts by individuals, manufacturers and retailers to purchase, sell, raffle, gift, transfer or trade certain goods and services on our platform. We do not tolerate the exchange or sale of any drugs that may result in substance abuse covered under our policies below. Brick-and-mortar and online retailers may promote firearms, alcohol and tobacco items available for sale off our services. However, we restrict visibility of this content for minors. We allow discussions about the sale of these goods in stores or by online retailers, advocating for changes to regulations of goods and services covered in this policy, and advocating for or concerning the use of pharmaceutical drugs in the context of medical treatment, including discussion of physical or mental side effects.
Restricted goods and services consist of the following categories:
Drugs and pharmaceuticals
Weapons, ammunitions or explosives
Tobacco and related products
Alcohol
Health and wellness
Online gambling and games
Endangered and protected species (wildlife and plants)
Historic artefacts
Hazardous goods and materials
Body parts and fluids
Each category is detailed below.
Drugs and pharmaceuticals
We do not allow:
High-risk drugs (drugs that have a high potential for misuse, addiction or are associated with serious health risks, including overdose, e.g. cocaine, fentanyl, heroin).
Content that:
Attempts to buy, sell, trade, co-ordinate the trade of, donate, gift or ask for high-risk drugs.
Admits to buying, trading or co-ordinating the trade of high-risk drugs by the poster of the content by themselves or through others.
Admits to personal use without acknowledgment of or reference to recovery, treatment or other assistance to combat usage. This content may not speak positively about, encourage use of, coordinate or provide instructions to make or use high-risk drugs.
Coordinates or promotes (by which we mean speaks positively about, encourages the use of or provides instructions to use or make) high-risk drugs.
Note: Debating or advocating for the legality or discussing scientific or medical merits of high-risk drugs is allowed. This includes news and public service announcements.
Non-medical drugs (drugs or substances that are not being used for an intended medical purpose or are used to achieve a high; this includes precursor chemicals or substances that are used for the production of these drugs.)
Content that:
Attempts to buy, sell, trade, coordinate the trade of, donate or gift, or asks for non-medical drugs.
Admits to buying, trading or coordinating the trade of non-medical drugs by the poster of the content by themselves or through others.
Admits to personal use without acknowledgment of or reference to recovery, treatment or other assistance to combat usage. This content may not speak positively about, encourage use of, coordinate or provide instructions to make or use non-medical drugs.
Coordinates or promotes (by which we mean speaks positively about, encourages the use of or provides instructions to use or make) non-medical drugs.
Attempts to sell or promote non-medical drugs paraphernalia.
Contains merchandise depicting non-medical drugs.
Prescription drugs (drugs that require a prescription or medical professionals to administer)
Content that:
Attempts to buy, sell or trade prescription drugs except when:
Listing the price of vaccines in an explicit education or discussion context when restricted to adults 18 years of age or over.
Offering delivery when posted by legitimate healthcare e-commerce businesses when restricted to adults 18 years of age or over. This content must also include a disclaimer to consult a licensed health professional or obtain a valid prescription.
Attempts to donate or gift prescription drugs, except in the event of an economic, health, societal or natural disaster crisis.
Asks for prescription drugs, except when content discusses the affordability, accessibility or efficacy of prescription drugs in a medical context.
Note: Debating or advocating for the legality or discussing scientific or medical merits of prescription drugs is allowed. This includes news and public service announcements.
Entheogens
Content that attempts to buy, sell, trade, donate or gift, or asks for entheogens.
Note: Debating or advocating for the legality or discussing scientific or medical merits of entheogens is allowed.
Cannabis and cannabis-derived products
Content that attempts to buy, sell, trade, donate or gift or asks for marijuana and products containing THC or related psychoactive components.
For the following content, we restrict visibility to adults aged 18 years and over:
Entheogens
Content that shows admission to personal use of, coordinates or promotes (by which we mean speaks positively about), or encourages the use of entheogens.
Except when any of the above occurs in a fictional or documentary context.
Cannabis and cannabis-derived products
Content that coordinates or promotes (by which we mean speaks positively about, encourages the use of or provides instructions to use or make) marijuana and products containing THC or related psychoactive components.
Business-related content posted by marijuana dispensaries where there are no attempts to buy, sell or trade marijuana and products containing THC or related psychoactive components.
Content that attempts to buy, sell, trade, donate, gift or ask for ingestible cannabidiol (CBD) or similar cannabinoid products.
Content that attempts to buy, sell, trade, donate, gift or ask for non-ingestible cannabidiol (CBD) or similar cannabinoid products.
Content making disease claims relating to non-ingestible cannabidiol (CBD) or similar cannabinoid products.
Content depicting marijuana paraphernalia.
Prescription drugs
Content that attempts to buy, sell or trade prescription drugs in any context, including when posted by legitimate healthcare e-commerce businesses.
Content that attempts to buy, sell, trade, donate, gift or ask for over-the-counter medicine.
Content that includes admission or consumption of prescription drugs.
Weapons, ammunitions or explosives
We do not allow:
Content that:
Attempts to buy, sell or trade, firearms, firearm parts, ammunition, explosives or lethal enhancements except when:
posted by a Page, Group or Just Jolly profile representing legitimate brick-and-mortar entities, including retail businesses, websites, brands or government agencies (e.g. police department, fire department) or a private individual sharing content on behalf of legitimate brick-and-mortar entities.
Attempts to donate or gift firearms, firearm parts, ammunition, explosives or lethal enhancements except when posted in the following contexts:
Donating, trading in or buying back firearms and ammunition by a Page, group or Just Jolly profile representing legitimate brick-and-mortar entities, including retail businesses, websites, brands or government agencies, or a private individual sharing content on behalf of legitimate brick-and-mortar entities.
An auction or raffle of firearms by legitimate brick-and-mortar entities, including retail businesses, government-affiliated organisations or charities, or private individuals affiliated with or sponsored by legitimate brick-and-mortar entities.
Asks for firearms, firearm parts, ammunition, explosives or lethal enhancements.
Sells, gifts, exchanges, transfers, coordinates, promotes (by which we mean speaks positively about, encourages the use of) or provides access to 3D printing or computer-aided manufacturing instructions for firearms or firearms parts regardless of context or poster.
Attempts to buy, sell or trade machine gun conversion devices.
For the following content, we restrict visibility to adults aged 21 years and over:
Weapons, ammunitions or explosives
Content posted by or promoting legitimate brick-and-mortar shop, entities, including retail businesses, websites, brands or government agencies, which attempt to buy, sell, trade, donate or gift (including in the context of an auction or a raffle) firearms, firearm parts, ammunition, explosives or lethal enhancements.
For the following content, we restrict visibility to adults aged 18 years and over:
Bladed items:
Content that attempts to buy, sell, trade, coordinate, donate, gift or asks for: bladed items and any other weapons (e.g. pepper spray or knuckle rings).
Tobacco and related products
We do not allow:
Content that:
Attempts to buy, sell or trade tobacco/nicotine related products or products that simulate smoking, including all kinds of "ENDS" Electronic Nicotine Delivery Systems Products (e.g. electronic cigarettes, vapes and nicotine-free vapes).
Except when posted by a Page, group or Just Jolly profile representing legitimate brick-and-mortar entities, including retail businesses, websites, brands or a private individual sharing content on behalf of legitimate brick-and-mortar entities, including offering delivery services and brand giveaways.
Attempts to donate or gift tobacco/nicotine products, or "ENDS" products.
Except when posted by a Page, group or Just Jolly profile representing legitimate brick-and-mortar entities, including retail businesses, websites, brands or a private individual sharing content on behalf of legitimate brick-and-mortar entities, including offering delivery services and brand giveaways.
Asks for tobacco/nicotine products, or products that simulate smoking, including all kinds of "ENDS" products (nicotine-free vapes).
For the following content, we restrict visibility to adults aged 18 years and over:
Content posted by or promoting legitimate brick-and-mortar entities, including retail businesses, websites or brands, which attempt to buy, sell, trade, donate or gift of alcohol or tobacco products.
Content depicting the consumption of tobacco, nicotine products or "ENDS" products.
Content that coordinates or promotes the use of tobacco, nicotine products, "ENDS" products or tobacco brands.
Alcohol
We do not allow:
Content that:
Attempts to buy, sell or trade alcohol except when:
Posted by a Page, group or Just Jolly profile representing legitimate brick-and-mortar entities, including retail businesses, websites or brands, or a private individual sharing content on behalf of legitimate brick-and-mortar entities, including offering delivery services and brand giveaways.
Content refers to alcohol or offering an invitation to an alcohol venue where alcohol will be exchanged or consumed on location at an event, restaurant, bar or party.
Attempts to donate or gift alcohol or tobacco except when posted by a Page, group or Just Jolly profile representing legitimate brick-and-mortar entities, including retail businesses, websites or brands, or a private individual sharing content on behalf of legitimate brick-and-mortar entities.
Asks for alcohol products and drinks.
For the following content, we restrict visibility to adults aged 18 years and over:
Content posted by or promoting legitimate brick-and-mortar entities, including retail businesses, websites or brands, which attempt to buy, sell, trade, donate or gift alcohol products or drinks.
Content depicting the consumption of alcohol products or drinks or sharing recipes for alcoholic drinks.
Content referring to alcohol products or offering an invitation to an alcohol venue where alcohol will be exchanged or consumed.
Health and wellness
For the following content, we restrict visibility to adults aged 18 years and over:
Weight loss products or services
Content that:
Attempts to buy, sell, trade, donate, gift, mention or ask for weight loss products or services.
Admits to or depicts using a weight loss product, in a favourable context or discusses its side effects.
Shows coordination or promotion (by which we mean speaks positively, encourages the use of or provides instructions to use or make) a diet product.
Depict a before and after body-change comparison in the context of weight loss, showcasing weight loss after using a product in a manner that may make people feel bad about their appearance or imply negative self-perception.
Cosmetic products, procedures or surgeries
Content that:
Attempts to buy, sell, trade, donate, gift, mention or ask for cosmetic products, procedures or surgeries. This includes:
Skin whitening products, such as bleaching creams.
Cosmetic procedures with the intention to treat, or restore function or structure of people's faces or bodies.
Admits to or depicts using a cosmetic procedure or surgery, highlighting its positive or negative impact, or side effects.
Shows coordination or promotion of (by which we mean speaks positively about, encourages the use of or provides instructions to use or perform) a cosmetic procedure or surgery.
Depict the before and after transformation of skin conditions after the usage of a cosmetic product, procedure or surgery in a manner that may make people feel bad about their appearance or imply negative self-perception.
Note: Fitness services such as Pilates, and temporary cosmetics such as make-up are not covered by this policy.
Adult sexual arousal products
Content that:
Attempts to buy, sell, promote, trade, donate, gift or ask for adult sexual arousal products, that can stimulate a person's sexual pleasure or increase a person's sexual arousal. This includes:
Sex toys
Erotic products
Non-surgical genital enhancement products, such as products that stimulate sexual desire or improve sexual performance
Products where the primary focus is to stimulate sexual desire or arousal
Online gambling and games
For the following content, we restrict visibility to adults aged 18 years and over:
Online gambling and games
Content that attempts to sell, trade, depict or promote online gaming and gambling services where anything of monetary value (including cash or digital/virtual currencies, e.g. bitcoin) is required to play and anything of monetary value forms part of the prize. This includes, but is not limited to,
Games of skill, lotteries/raffles, betting, sports betting, casino games, games of chance or sweepstakes/prize draws.
Gambling games offering a limited trial period and requiring payment thereafter.
Social casino games
Content that attempts to sell, trade, depict or promote social casino games that simulate gambling games such as slot machines, where there is no opportunity to win money or money's worth. This includes content that indicates the opportunity to win "coins" of no monetary value.
Endangered and protected species (wildlife and plants)
We do not allow:
Content that:
Attempts to buy, sell, trade, donate or gift or asks for endangered species or their parts or protected plants species.
Admits to or encourages the poaching, buying or trading of endangered species or their parts committed by the poster of the content either by themselves or their associates through others. This does not include depictions of poaching by strangers.
Depicts poaching of endangered species and their parts committed by the poster of the content by themselves or through others.
Shows coordination or promotion (by which we mean speaks positively about, encourages the poaching of or provides instructions) to use or make products from endangered species or their parts, or any endangered wildlife or plants.
Non-endangered animals
Content that attempts to buy, sell or trade live non-endangered animals except when:
Posted by a Page, group or Just Jolly profile representing legitimate brick-and-mortar entities, including retail businesses, legitimate websites, brands or rehoming shelters, or a private individual sharing content on behalf of legitimate brick-and-mortar entities.
Posted in the context of adopting, gifting, asking for, donating or rehoming live non-endangered animals, including rehoming fees for peer-to-peer adoptions
Selling an animal for a religious offering, or offering a reward for lost pets.
Posted in the context of sale of livestock.
Posted in the context of buying, selling or gifting, asking for, donating animal horns, organs, limbs, carcasses, taxidermy, faeces (excluding compost or fertiliser).
Posted in the context of offering animals' related products for human consumption, such as eggs, fish.
Historic artefacts
We do not allow:
Content that attempts to buy, sell, trade, donate or gift, or asks for, historical artefacts.
Hazardous goods and materials
We do not allow:
Content that attempts to buy, sell, trade, donate or gift or that asks for hazardous goods and materials.
Human body parts and bodily fluids
We do not allow:
Content that:
Attempts to buy, sell or trade human body parts, even beyond the human-trafficking content prohibited under the Human Exploitation policy.
Asking for human fluids exchange.
Attempts to buy, sell or trade human fluids.
Except when posted for donation of human fluids, such as semen or blood plasma.
Recalled goods
We do not allow:
Content that attempts to buy, sell, trade, coordinate the trade of, donate, gift or ask for recalled goods.