Just Jolly Advertising Standards

Introduction

The purpose of these Advertising Standards is to establish the guiding principles that govern the creation, dissemination, and acceptance of advertisements on the Just Jolly platform. These standards are designed to ensure that all advertisements, regardless of format or medium, comply with all relevant legal requirements, reflect Just Jolly’s commitment to ethical practices, and uphold the integrity of our services. By submitting, sharing, or promoting advertisements on Just Jolly, you, the advertiser, accept and agree to adhere to these Advertising Standards, which are hereby incorporated into our Terms of Service.

1. General Principles

a) Compliance with Laws

All advertisements must comply with the laws and regulations of the jurisdictions in which they are displayed. This includes but is not limited to local, regional, national, and international advertising laws, consumer protection laws, data privacy regulations, and other industry-specific standards. Advertisers are solely responsible for ensuring that their content adheres to the legal and regulatory frameworks applicable in their target markets.

b) Transparency and Honesty

Advertisements must be clear, accurate, and not misleading in any manner. Advertisers must ensure that all claims made within the advertisement, including statements about products, services, or businesses, are truthful and substantiated. Any omission or misrepresentation that could lead to a deceptive or unfair impression of the advertised product or service is strictly prohibited.

c) Non-Discrimination

Just Jolly strives to maintain a platform that promotes diversity, equity, and inclusion. Therefore, advertisements must not discriminate against, harass, or incite hatred toward individuals or groups based on race, ethnicity, nationality, gender, sexual orientation, religion, disability, or other protected characteristics. Content that promotes harmful stereotypes or offensive behaviors is strictly prohibited.

2. Prohibited Content

a) Illegal Content

Advertisements promoting illegal activities, products, or services are strictly prohibited. This includes any goods or services whose sale or distribution is prohibited under applicable local, national, or international laws. Examples of prohibited content include, but are not limited to, the promotion of counterfeit goods, fraud, or any illicit trade.

b) Harmful, Dangerous, or Unsafe Products

Content promoting products or services that pose a risk to the health, safety, or well-being of individuals is forbidden. This includes but is not limited to unsafe consumer products, hazardous substances, illegal drugs, tobacco products, unapproved health products, and weapons. Just Jolly reserves the right to remove advertisements for products or services that could cause harm or damage to consumers or the general public.

c) Adult Content

Advertisements promoting explicit adult content, including pornography, adult services, and sexually explicit material, are prohibited. However, advertisements promoting family planning and contraception may be permitted in accordance with specific guidelines. Advertisements that exploit sexuality for commercial gain or manipulate sensitive sexual topics are also prohibited.

d) Offensive or Abhorrent Content

Advertisements must not contain content that is obscene, graphic, or intended to shock, offend, or harass users. This includes any content that glorifies violence, abuse, or harm toward individuals, animals, or society. Advertisements that exploit social issues or crises for profit without regard to the dignity or sensitivity of the topic are similarly forbidden.

e) Political Manipulation

Just Jolly prohibits advertisements that seek to manipulate political discourse, particularly those that aim to spread disinformation, undermine electoral integrity, or exploit social crises for political gain. Content designed to discourage voting, cast doubt on the legitimacy of elections, or prematurely declare electoral victory is strictly prohibited.

f) False or Misleading Claims

Any advertisement that makes claims or representations that are demonstrably false, misleading, or unverifiable is prohibited. This includes, but is not limited to, exaggerated or fabricated claims about product efficacy, service quality, or potential outcomes that could deceive or mislead consumers into making purchasing decisions based on inaccurate information.

3. Sensitive Content

a) Health-Related Products

Advertisements promoting health-related products must meet the highest standards of accuracy and integrity. Claims regarding health benefits or outcomes must be substantiated with credible scientific evidence and must not exploit consumer vulnerabilities. Advertisements for pharmaceutical products, medical devices, and dietary supplements must comply with the relevant regulations of the jurisdiction in which they are advertised.

b) Alcohol and Tobacco

Advertisements promoting alcohol or tobacco products are subject to strict regulation. Advertisers must ensure compliance with all applicable local laws, including those related to age restrictions and responsible consumption. Such advertisements should not encourage excessive consumption or depict the product in a way that could lead to harm or encourage illegal use.

c) Financial Products and Services

Advertisements for financial products, including loans, insurance, credit cards, and investment opportunities, must not mislead consumers regarding the terms, conditions, or risks associated with the products. Advertisements for such services must include clear and accurate disclosures, including any fees, risks, and eligibility requirements. Advertising for payday loans, high-interest financial products, or predatory lending practices is strictly prohibited.

4. Restrictions on Specific Types of Advertising

a) Gambling and Betting

Advertisements promoting gambling, betting, or any form of real money wagering must comply with local laws and regulations. Just Jolly prohibits the promotion of gambling services in jurisdictions where such activities are illegal or heavily restricted. Advertisers must ensure that their content does not target vulnerable individuals, and all gambling-related advertisements must include responsible gambling messages.

b) Multilevel Marketing and Pyramid Schemes

Advertisements for multilevel marketing (MLM) schemes, pyramid schemes, or other deceptive business models that promise significant financial returns with little effort are prohibited. Such schemes are often inherently exploitative, and Just Jolly takes a firm stance against allowing the promotion of such business models.

5. Advertising Format and Placement

a) Clarity and Visibility

Advertisements must be presented in a manner that ensures clear differentiation from non-advertising content. The use of deceptive practices such as disguised or obfuscated ads, misleading placement within editorial content, or any form of ‘clickbait’ is strictly prohibited. Advertisements should be readily identifiable as such and must not mislead users into believing they are organic content.

b) Disruptive AdsJust Jolly prohibits advertisements that are disruptive to the user experience. This includes, but is not limited to, pop-ups, auto-playing videos with sound, interstitial ads, and any other form of advertising that significantly interferes with the navigation or usability of the platform.

6. Enforcement and Compliance

a) Monitoring and Review

Just Jolly reserves the right to monitor, review, and assess all advertisements submitted to or displayed on its platform. This includes proactive and reactive measures to identify non-compliant content. Advertisements found in violation of these standards will be subject to immediate removal, suspension of the advertiser’s account, or other corrective actions as deemed necessary.

b) Liability and Indemnification

Advertisers are solely responsible for ensuring that their ads comply with these standards and any applicable laws. Just Jolly disclaims any liability arising from any violations of these standards or any legal consequences resulting from non-compliant advertisements. Advertisers agree to indemnify and hold harmless Just Jolly, its affiliates, and its employees from any claims, damages, or liabilities arising out of the advertisement’s failure to comply with these standards.

Conclusion

The Just Jolly Advertising Standards are designed to foster a fair, transparent, and responsible advertising environment. By adhering to these standards, advertisers contribute to the integrity of the Just Jolly platform and ensure that users receive high-quality, truthful, and ethically produced content. Failure to comply with these standards will result in enforcement actions, including but not limited to the suspension or termination of access to the platform.