Understanding Branded Content

Branded content is a creator or publisher's content that features or is influenced by a business partner for an exchange of value. Creators or publishers are responsible for tagging a business partner's Page when posting branded content.

Creators include celebrities, influencers or public figures that post branded content.

Publishers include media companies and entities that post branded content.

Business partners include brands, advertisers, marketers or sponsors that sponsor branded content. Please review the Branded Content Guidelines for more information.