Optimizing Your Post's Content for SEO

One of the best ways to get your content to rank higher in search engine results is by adding original text. Not sure where to start? Follow the steps below to get the most out of your content.

Search engines crawl and index each page on website individually. When someone enters a search term, the search engine tries to understand their intent and gives them the most relevant results for their query.

The rank of your content in those results depends on the quality of your content and how relevant it is to certain keywords.

Be original

Creating original content for each page of website is a great way to rank higher. It’s important to use your page’s keywords in a natural, unforced way. One way you can do this is by describing the main purpose of website in different ways.

Search engines also assign a higher value to quality content, so avoid lists of keywords or repeating the same text on multiple pages.

Duplicating content from other sites is also something to avoid. Search engines can recognize duplicate content and may penalize your site.

Be descriptive

Go into as much detail as you can about what you do, what services or products you offer, and what your users can get from your site.

Here are a few ideas to make your site more descriptive:

• Add accurate title tags for each page

• Create separate pages for different products, services, and topics

• Imagine yourself in your site visitor’s place and write the information you would want to know

Give the people what they want

We recommend writing content that answers popular questions related to your keywords. It’s a great way to draw visitors to your site by giving them the help they need. It also proves to search engines that your site has value and is worth ranking higher.

Give the people what they want (regularly)

You should also create fresh content for your site on a regular basis. Update your site or ("Post") regularly with changes in your business, new projects you’re working on, and new products or services your customers can buy.

Put the most important information in writing

Rich content like videos, animations, and audio clips can help keep visitors on your site for longer, but search engines don’t easily understand them. Use text for important information as much as possible.

If you use a graphic or logo for your site’s name, make sure to add alt text to it. You should also include the site's name as text somewhere else on the page.

Use heading tags

The H1 tag, also known as a heading tag, acts as the title of each page. The H1 tag should be the headline of a page, similar to the headline of a page of a newspaper.

Each page of your site should have its own unique heading tags. The heading tag should describe the content of each page. This helps both search engines and site visitors understand what each page is about.